陶卫网

独具公信力和建设性的行业全媒体

品牌新篇·世界罗曼 | 罗曼集团2026全球经销商峰会暨25周年庆典圆满举行

来源: 作者:admin 2026-04-21

4月19日,“品牌新篇·世界罗曼——罗曼集团2026全球经销商峰会暨25周年庆典”在广东佛山隆重召开。罗曼集团董事长刘胜红、总经理陈焕定、副总经理罗海红、副总经理黎炳华、副总经理刘旭俊携集团高管团队,与佛山市陶瓷行业协会会长尹虹等业界权威、媒体伙伴及来自海内外700余位经销商代表齐聚一堂,共同回望二十五年奋斗征程,系统擘画第六个五年计划宏伟蓝图。


On April 19, “A New Chapter • Global ROMANTIC” – 2026 Global Distributors Summit & 25th Anniversary Celebration of ROMANTIC GROUP was grandly held in Foshan, Guangdong.Mr. Liu Shenghong, Chairman of ROMANTIC GROUP, Mr. Chen Huanding, General Manager, Mr. Luo Haihong, Deputy General Manager, Mr. Li Binghua, Deputy General Manager, Mr. Liu Xujun, Deputy General Manager, together with the Group’s senior management team, gathered with Mr. Yin Hong, President of Foshan Ceramics Industry Association, distinguished industry experts, media partners, and over 700 distributor representatives from home and abroad.Together, they reviewed the 25 years of glorious journey, and systematically mapped out the grand blueprint for the sixth five-year plan.

c3a34eafeabd7809a1638dd9fbe7ca81


△罗曼集团2026年大合照

-


峰会伊始,罗曼集团董事长刘胜红发表致辞。他指出,从佛山石湾一隅到全球化布局,罗曼二十五年的每一步跨越,皆根植于全体经销商伙伴的信任与坚守。他将行稳致远的根基凝练为“坚持特色、死磕品质、厂商一心”三大核心。面向新周期,罗曼将聚焦产品特色、数字渠道、成品交付与品牌升级,朝着“百年企业,世界罗曼”的目标坚定迈进。


At the beginning of the summit, Mr. Liu Shenghong, Chairman of ROMANTIC GROUP, delivered a speech.He stated that from a small start in Shiwan, Foshan to a global layout, every step of ROMANTIC’s 25-year growth has been rooted in the trust and commitment of all distributor partners.He summarized the foundation of steady and long-term development into three core principles: upholding uniqueness, striving for superior quality, and unity between the factory and distributors.Facing the new era, ROMANTIC will focus on product differentiation, digital channels, finished product delivery and brand upgrading, and forge ahead firmly toward the goal of “A Century-Old Enterprise, A Global ROMANTIC”.


397158b6084b8af3cafc8c5deb8fdac7


△ 罗曼集团董事长刘胜红


罗曼缔克瓷砖品牌总经理林仕灶在峰会上正式发布《罗曼缔克瓷砖2026品牌战略白皮书》。他表示,行业寒冬之下,罗曼严格恪守以聚焦产品创新、坚守品质底线、对内苦练内功、对外敢于亮剑、布局全案能力、构建完整产品生态为核心的四大战略方向清晰落子。“用国际视野创建品牌新高度,用全球布局夯实罗曼新基业”——这是罗曼面向未来的坚定宣言。


Mr. Lin Shizao, General Manager of ROMANTIC Ceramic Tiles, officially launched the 2026 Brand Strategy White Paper at the summit.He noted that amid market challenges, ROMANTIC has clearly implemented four core strategies:focusing on product innovation, upholding quality standards, strengthening internal capabilities, competing proactively in the market, developing one-stop solution capabilities, and building a complete product ecosystem."Reach new brand heights with an international vision, and solidify ROMANTIC’s foundation through global layout" — this is ROMANTIC’s firm declaration for the future.

330f709af4a01fae2e854f1ef2d0d4c3



△  罗曼缔克瓷砖品牌总经理林仕灶


现场,山西太原赵鹏飞、山东威海殷科、贵州威宁王景春等优秀经销商代表登台分享实战经验。他们围绕目标分解、渠道转型与新零售服务体系建设,深入剖析逆境中的增长策略,鼓舞全体经销商以更加自信的姿态、专业的技能及务实的行动,共商未来发展蓝图。


At the event, outstanding distributor representatives including Mr. Zhao Pengfei from Taiyuan, Shanxi, Mr. Yin Ke from Weihai, Shandong, and Mr. Wang Jingchun from Weining, Guizhou, took the stage to share practical experience.Focusing on target breakdown, channel transformation and the construction of a new retail service system, they deeply analyzed growth strategies against adversity, inspiring all distributors to jointly plan the future development blueprint with greater confidence, professional expertise and practical actions.

aa0ce2f2fd67c34515a37af9f19fb531



△ 罗曼缔克瓷砖优秀经销商代表


过去一年,罗曼缔克涌现出一批专注市场、奋发有为的优秀经销商,为品牌势能与持续增长注入了蓬勃动能。峰会现场隆重举行2025年度优秀经销商颁奖盛典,设立“卓越运营奖”“巅峰贡献奖”及“最佳销量奖”等殊荣奖项,旨在表彰先进、树立标杆,激励全体经销商携手并进,共创未来,再铸辉煌。


Over the past year, a number of outstanding distributors have emerged across ROMANTIC, dedicated to market development and achieving remarkable results, injecting strong momentum into the brand’s influence and sustainable growth.A grand 2025 Annual Outstanding Distributors Award Ceremony was held at the summit, presenting honors including the Excellence in Outstanding Operations Award, Peak Contribution Award, and Best Sales Award. The awards aim to recognize excellence, set role models, and encourage all distributors to join hands, create the future together, and achieve new glories.

9b684ec4363e380822805bda54377fe3


从战略部署到实战分享,从荣耀表彰到蓝图擘画,罗曼集团2026全球经销商峰会以清晰的战略路径与扎实的实战智慧,为第六个五年计划吹响出征号角。这是一场凝聚共识、锚定方向的思想盛会,更是一场厂商同心、聚力增长的实战动员。


From strategic deployment to practical sharing, from honor recognition to blueprint planning,the ROMANTIC GROUP 2026 Global Distributors Summit has sounded the clarion call for the Sixth Five-Year Plan with clear strategic paths and solid practical wisdom.It is a gathering of minds that unites consensus and anchors direction,as well as a practical mobilization where the brand and distributors stand united to focus on growth.



当晚,罗曼集团25周年庆典晚宴在璀璨灯光中拉开帷幕。罗曼集团董事长刘胜红在致辞中将品牌精神凝练为“匠心、同心”两把尺子:匠心,是坚持做“难而正确的事”,让每一片瓷砖成为经得起时间淬炼的艺术品;同心,是跨越国界的信任与偕行,让罗曼于行业寒冬中依然焕发生机。他坚定宣告:罗曼必将朝着“做全球设计师首选的瓷砖品牌”全速迈进,让世界见证中国制造的美学力量。


That evening, the grand 25th Anniversary of ROMANTIC GROUP began amid brilliant lights.In his address, Mr. Liu Shenghong, Chairman of ROMANTIC GROUP, defined the brand spirit with two core values: Craftsmanship and Unity.Craftsmanship means committing to “what is difficult yet right”, turning every piece of tile into a work of art that stands the test of time.Unity represents cross-border trust and partnership, enabling ROMANTIC to thrive even in a challenging market.He firmly declared that ROMANTIC will strive at full speed to become the world’s preferred tile brand for designers, letting the world witness the aesthetic power of Chinese manufacturing.

95556ee5250c62abdfd3a9c4a66d869f


△ 罗曼集团董事长刘胜红



佛山市陶瓷行业协会会长尹虹莅临晚宴并解读行业态势。他指出,行业正面临深度洗牌,具备产品特色与全球化布局能力的企业优势将愈发凸显。他充分肯定罗曼二十五年从200平方米到15000平方米的跨越式发展,认为品牌以匠心坚守与特色化路线稳健前行,为行业注入蓬勃生机。


Mr. Yin Hong, President of Foshan Ceramics Industry Association, attended the dinner and shared his insights on the industry trends.He pointed out that the industry is undergoing a profound reshuffle, and enterprises with distinctive products and global layout capabilities will gain increasingly prominent advantages.He fully affirmed ROMANTIC’s leapfrog development over 25 years—from a 200-square-meter space to 15,000 square meters.He believed that by adhering to craftsmanship and a differentiated development path, the brand has moved forward steadily and injected vibrant vitality into the industry.


d9f38ac700b7689be127a5d3123d6175


△ 佛山市陶瓷行业协会会长尹虹



来自印度尼西亚的经销商代表陈枝楠登台分享。他表示,与罗曼合作多年,产品品质与服务力的双重支撑推动市场占有率持续攀升,核心在于“能盈利、可回馈员工与社会”。他祝贺集团25周年辉煌成就,期待罗曼继续推出更高质量的瓷砖,助力其将产品带入印尼千家万户。跨越山海,同心共进,正是因为有总部的坚定支持,海外经销商方能行稳致远。


Mr. Tekno Wibowo, distributor representative from Indonesia, took the stage to share his experience.He stated that having cooperated with ROMANTIC for many years, the strong support of product quality and service has driven continuous growth in market share, with the core being "profitable operations that benefit employees and society".He congratulated the Group on its 25 years of glorious achievements and expressed his expectation that ROMANTIC will continue to launch higher-quality tiles, helping bring its products to thousands of households in Indonesia."Across mountains and seas, we move forward together. Thanks to the firm support of the headquarters, overseas distributors can strive steadily for long-term success."


1980f5c1db19b651e7620b9140b46fdf

△ 罗曼缔克瓷砖印度尼西亚总代理陈枝楠


来自马来西亚的经销商总代理登台,向罗曼集团董事长刘胜红赠送了马来西亚皇家雪兰莪吉隆坡城市主题锡制浮雕纪念摆件。这份承载着马来西亚传统工艺精髓与皇家品质的礼物,不仅象征着海外经销商对罗曼的深厚情谊,更寓意着罗曼品牌在全球各地扎根生长、与城市共荣的美好愿景。


At the dinner, the General Agent of Malaysia took the stage and presented Mr. Liu Shenghong, Chairman of ROMANTIC GROUP, with a pewter relief plaque depicting the cityscape of Kuala Lumpur, Malaysia.This gift, embodying the essence of Malaysia’s traditional craftsmanship and royal quality, symbolizes the profound friendship between overseas distributors and ROMANTIC GROUP. It also signifies the brand’s vision of establishing a global presence and achieving shared prosperity with cities worldwide.


ed78e5e828a30243f598c0271f05bc84

△ 罗曼缔克瓷砖马来西亚总代理赠送纪念品


荣耀之夜上,集团隆重颁发“感恩同行奖”“新锐创新奖”“渠道深耕奖”“高质发展奖”及“销售飞跃奖”等多项殊荣,表彰海外优秀经销商在全球95个国家及地区推动罗曼品牌落地生根、开疆拓土的卓越贡献。这份荣耀,属于每一位跨越山海、与罗曼同心共进的全球家人。正是他们的坚守与开拓,让罗曼的旗帜遍布世界,让中国制造的美学力量响彻全球。


On the glorious night, the Group grandly presented a number of awards, including the Appreciation Award, Innovation Pioneer Award, Channel Development Award, Quality Growth Award, and Sales Excellence Award.These honors recognized the outstanding contributions of outstanding overseas distributors who have promoted the ROMANTIC brand to take root and expand across 95 countries and regions worldwide.This glory belongs to every global partner who has journeyed across mountains and seas to advance side by side with ROMANTIC.It is their dedication and pioneering spirit that have spread the ROMANTIC flag across the world and made the aesthetic power of Chinese manufacturing resonate globally.

热点资讯

推荐品牌

申请加盟

大家都在看

CULTURAL REVIVAL | 文化复兴 x 笙花新品发布会圆满成功

4月22日,BLOOMS CERAMICS 笙花微哑白砖微哑质感4.0「文化复兴」新品发布会于佛山总部营销中心启幕。本次笙花4.0「文化复兴」新品发布会,不止于新品亮相,更旨在从产品本源到口碑复购的完整交付链路,用一块砖的质感向一个家的美感整体转变,讲述“过上美好生活”的完整叙事。 产品之根:新品首发 为生活留白 产品为根,发布会重磅首发「文化复兴」系列。以古典美学焕新当代空间,凭借微哑质感、天然石纹复刻、白而不空的质感夯实品牌根基,让每一块砖都成为美好生活的起点。笙花微哑白砖销售总监吴贤带来「文化复兴」新品深度解读,依托品牌匠心积淀,阐释品牌理念,聚焦微哑质感 4.0 技术升级与产品规格,拆解四大系列设计精髓,践行品牌“文化赋能产品”的初心。 吴总演讲 审美之枝:花艺雅集 提升人居审美 笙花以插花雅集演绎空间美学,特邀明星花艺大咖陈韫瑜老师现场分享。以白砖为底、花叶为笔,花枝错落呼应砖面肌理,留白之间尽显微哑质感的温润包容,一器一砖,尽现极简生活的审美复兴。不空谈审美,只以实景让观者直观感受家的美好可能。以匠心打磨质感,以美学重构搭配,让新古典人居美学借产品与场景相互相融,提升家居空间美感。 插花内容 IP之叶:专业赋能,破局向上 笙花不逐泛流量,只与同频者相认共鸣。笙花品牌创始人黄潮锋 现场分享《如何打造个人IP》,结合自身深耕经历,完整阐述个人 IP、品牌 IP 与门店运营同频共生的成长路径。立足品牌积淀与终端实践,他拆解自媒体运营核心逻辑,提出以真实专业为底色,将品牌美学、匠心理念与门店场景、产品优势深度融合,构建有温度的传播矩阵,为经销商搭建落地可行的自媒体体系、打开引流窗口,实现双向赋能。 老板黄总演讲图片 交付之果:服务落地,即是交心 面对日趋激烈的行业竞争,终端破局与价值增值已成为行业共识。为此,特邀落地赋能大咖吴岽豪老师 带来主题分享,紧扣建陶产业转型趋势,以 “交付” 为核心,一站式服务体系,锚定优质交付与一站式服务联动为业务增值的核心关键,拆解可落地的全流程实操路径——从前端需求对接、产品选型,到中端物流配送、施工安装,再到后端售后保障的一站式闭环服务,为终端精准赋能,为终端增长、价值升级提供破局思路。 吴岽豪老师图片 理论需落地,实战方为鉴。不做空洞宣传,只以真实人居案例讲述瓷砖焕新生活的美好可能。笙花海口经销商王惟佳 现场分享自媒体实战经验以及业务成交方法论,结合区域市场特点,详解内容创作与业务引流转化的实操方法,以真实案例精准赋能。为终端经销商体系搭建与交付提供可复制的终端范本。 海口经销商图片 体验之花:实景体验 五感皆笙花 成交链路不仅仅只是产品和宣传,更多的是客户到店体验;店面呈现是品牌全链路中最关键的转化枢纽。笙花展厅打造专有极致的五感体验,可切身感受文化复兴系列于多元空间场景中的美学呈现。借由素净雅致的砖面质感、层次流转的自然光影结合空间样板的高阶搭配与精工细节的用心打磨,在实景空间中立体落地、直观呈现,让每一份审美质感都可被亲身感知、真切共鸣。 展厅图片 口碑之本:高效转化 成交复购 从线上引流到店体验,再到高效转化、成交落地与长效复购;家居博主指纹营销创始人 亲临现场,以真实案例与亲身经历深度分享,既生动诠释了消费者对笙花一站式全链路服务的高度认可,更有力印证了品牌口碑的长效价值与核心力量。 论坛分享 笙花「文化复兴 × 微哑质感4.0」新品发布会圆满落幕。这是一场回溯商业本源的寻“根”宣言。笙花微哑白砖正式完成从行业产品引领者,向时代美好生活提案者的身份升维。 我们坚信以产品为深扎的根系,以审美为向阳的引领,以流量为光合的助力,方能让交付成为掷地有声的承诺。笙花以全链路交付的系统性重构,与诸位同道者并肩,共赴一场终端美学的长河之约。 合照

2026.04.24